The Biz Buzz
Caldwell Boutique Mixes Fashion With Candy
Runway sells women's clothing, shoes and accessories, as well as items for tweens, teens and candy.
With a dual focus on fashion and candy, what’s not to love about Caldwell’s newest boutique, Runway? The shop, which opened Saturday at 3 Smull Avenue, is a collaborative business venture between Caldwell mom Martha Aleman Fava, owner of www.thesassyshopgirl.com, and Cedar Knolls mom Andrea Festa Zembelis, owner of www.lalascookiejar.com and Sugar Rush. The partners hope Runway will be the go-to boutique by offering women’s clothing, shoes and accessories, as well as items for toddlers and tweens along with candy. “We want our customers to feel that they can run in when they are in a pinch or when they just want to have some fun shopping,” Fava said. “We hope to hold charity events, personal shopping and girl’s night out events. You will …
