Why is your business under-performing? How do we get to the next level?
Many small & medium-sized businesses struggle due to a lack of an effective marketing and sales program. You may be very good at your core business, but know very little about marketing. You are innocently caught up in a love for your own products or services and believe the world will indeed beat a path to your door when people hear about you.
Another reason for failure is that an effective marketing campaign is hard work. Since marketing is probably not what motivated you to open your business, it receives less priority than product development and other tasks. Marketing also often comes up short when scarce funds are allocated. Sadly, there are companies that spend tens of thousands of dollars on furniture and equipment, while complaining that there is nothing left for marketing.
Some companies also make a mistake by hiring expensive advertising agencies that are incapable of cost-effective, low-budget marketing. Or they hire marketing and sales talent from big companies who are often clueless about how to get results on a limited budget.
Given the reality of this situation, you need to squeeze as much efficiency as possible out of every marketing dollar. Be assured that you can do a lot on a limited budget, and expensive does not always mean better.