'What's Your Point?' Sandy T-Shirts for Sale at Wish in Caldwell
Boutique owner says proceeds from t-shirt sales will go to Hurricane Sandy New Jersey Relief Fund.
The owner of Wish Boutique in Caldwell set out to create a summery storefront to beat the winter blues and ended up with a fundraising effort for victims of Hurricane Sandy.
Gina Cifelli's "What's Your Point?" t-shirts, with the names of shore points listed on the back, are displayed on the bikini-clad manequins in the window of her shop.
The green t-shirts are $25 each and are available in youth, women and men's sizes. All proceeds from sales of the shirts will be donated to the Hurricane Sandy New Jersey Relief Fund, which was founded by N.J. First Lady Mary Pat Christie.
To kick-off the fundraiser, she'll hold a wine and cheese party on Friday, March 8, from 6 to 10 p.m., and offer 20% off to customers all night.
On Saturday, March 9, there will be cotton candy, salt water taffy and other boardwalk-themed goodies for shoppers and their children.
Cifelli said her goal was to remind people that help is still needed although months have passed since the October storm caused unprecedented destruction in South Jersey.
"Who doesn't love the Jersey Shore?" said Cifelli.
The North Caldwell resident will also donate a percentage of sales for the month of March to Sandy relief.